Over the weekend Keiko Zoll (you know her as the incredible infertile crusader over at The Infertility Voice) posted a story from The New York Times on her Facebook page. The story itself was all about the role of the favorite aunt this Christmas – and how marketers are starting to recognize how important that role is in their advertising.
Overall, not something that initially would have caught my eye – if it had not been for a term they used that did:
Professional Aunt, No Kids
I’m not even going to lie – a huge smile erupted across my face when I saw that. We have all heard of DINK’s (Dual Income, No Kids), but this was the first time I had ever heard the term PANK. And immediately I thought – that’s me!
I am a PROUD professional auntie.
We have discussed here before the fact that I might even be the crazy auntie.
For all the pain I went through with infertility, one would have thought that being as surrounded as I now am by babies – it would be hard.
And even more – I am a seriously loved auntie!
So PANK? It is a term I will totally wear with pride.
Even though I could do without the NK part.
Which is why I have to tell you… something has happened in the last week which may be altering my view on a couple of things.
My heart has been changing, even since I last explained where it was just a week ago.
And I have a feeling that life is on the verge of changing in some big and incredible ways.
But I’m not ready to share how just yet.
So you will have to wait a little bit longer.
Knowing that I will always be a proud PA.
It might just be on its way out sooner than I would have thought…